The technological developments that the internet has undergone drastically changed the way information is shared and transmitted. It has even reached the point of affecting the marketing industry, opening itself up to social media marketing, and leaving print advertising as just one of the other means of introducing a product or a service to the public. The World Wide Web initiated a new type of marketing strategy in the form of internet marketing.


Conventional Advertising

Print and audio advertising had always been the most stable means of promoting a product or service in the business sector. These conventional means pronounce all the positive sides and effects of the product or service to entice people to try it. These were the only means that people depend on for ideas and alternatives of what to patronize.

Contemporary Marketing

The marketing landscape was changed by the increasing accessibility of information from the internet. It has made various information easily available and accessible to the public providing people with an array of choices.

Innovation in Marketing

Social marketing is the latest innovation in online marketing that enables people to transmit and transfer information to an infinite number of users. Because of this capacity, the information about a product or a service does not lie from business owners or marketing experts alone. The general public gained an opportunity to share their thoughts and experiences on products and services. The product and service descriptions then, have become greatly personalized and highly experiential. This benefits not only the consumers but also the businesses. Not to mention that this process is not that costly. Internet marketing has minimal cost compared to print and audio advertising resulting to financial savings.

Wider Reach, Greater Impact

The business sector as well as other organizations can actually gain much from social online marketing solutions. It allows these companies to market themselves and increase following as well as funding. It also makes relevant information easily accessible to localities and individuals that were traditionally inaccessible with print and audio marketing. This then leads to an increase in the scope of information dissemination that will inadvertently increase sales and marketability of products and services.

Social Awareness

Social media does have positive effects in businesses and organizations. However, the openness of the internet to the points of view of people also means that even the negative comments or feedback are published online. Businesses and organizations should be very aware then to conduct their transactions with integrity and in a socially beneficial manner to avoid negative feedback. Any unfavorable information that gets through the internet can stay in the internet indefinitely until it is proven malicious and erroneous.